Lacta “Love in Action”

sebenarnya ini mengenai iklan coklat “Lacta” yang di produksi Kraft Foods, di daerah yunani, filem berdurasi 27 menit ini berdasarkan kisah nyata, filemnya bagus sayang kalok gak di tonton. (tipe2 filem india tapi alur & pengerjaanya tpie filem eropa heee…)

Tpi sayang wordpress gak medukung pemutar Vimeo kalao pengen tau lengkap silahkan klik link di bawah ini: http://vimeo.com/10550343

(Tak sertakan tulisa2 di web aslinya di bawah)

Ctrinya bagus aktor & aktrinya jugak cakep! (next tak update namanya cos di credit titenya bahasa yunani hee).

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentine’s day the 27’ film aired on Greece’s top TV channel and online, with great success.

See the site and film here: http://loveinaction.gr/english
Case video here: http://vimeo.com/10550343

Advertising Agency: OgilvyOne Worldwide, Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Constantinos Demetriadis
Copywriter: Konstantina Chatzaki
Account Director: Christina Alifakioti
Web Programmer: George Alatzas
Published: February 2010


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